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1. #Nytimes the daily how to#
2. #Nytimes the daily tv#

The questions are what propel the whole interview,” he says. “I had to learn to ask questions differently.

#Nytimes the daily how to#

“It’s reaching the next generation of smart, curious people,” Preiss says, adding, “Over 100 million monthly radio listeners are up for grabs to turn into podcast listeners.”īarbaro had to learn a new set of skills in moving from print journo to podcast host, including how to coach other Times reporters telling audio stories to set a scene and sustain a dramatic arc. In fact, it’s driving listeners to read more content. Nor is the podcast eating into time spent with the Times’ website.

#Nytimes the daily tv#

What’s significant about “The Daily” is that more than half its listeners are people who don’t regularly subscribe to or read the Times, according to Stephanie Preiss, executive director of TV and audio. “If you have a mounting stack of New Yorkers, you feel defeated by it.”Īlso spurring the move: The paper watched for years as public radio and TV shows borrowed New York Times reporters for commentary, “when we had them in the newsroom that whole time,” says Barbaro.įor the second quarter of 2019, The New York Times Co.’s digital advertising grew by nearly 14%, with CEO Mark Thompson specifically citing strong performance in direct sales for “The Daily.” In addition, the podcast spawned development of “The Weekly,” a TV show that premiered in June on FX and Hulu, which boosted the Times’ digital revenue. “We didn’t want people to think, ‘No, I’ll save it for the weekend,’” says Lisa Tobin, executive producer and editor for audio at the Times, who came from public radio station WBUR in Boston.

When “The Daily” launched in early 2017, most narrative podcasts ran 45-60 minutes. “The thought was, who’s going to listen to a daily news podcast?” recalls Barbaro.įrom the very beginning, the strategy was to produce a show that was around 20 minutes long so it would fit into people’s daily routines. “The Daily” was born out of a twice-weekly podcast Barbaro hosted for the 2016 election called “The Run-Up.” The traction that show received led the Times to believe there was an audience for a broader, daily podcast - but the team was unsure how it would play. prime minister and India’s crackdown in Kashmir. Recent episodes have covered Jeffrey Epstein’s death, the election of Boris Johnson as U.K. The show delves into a single news topic each day, with Barbaro interviewing different Times reporters.

podcast for June, according to industry tracker Podtrac. Now he’s the face - and voice - of what has become a fast-growing vector for the Gray Lady’s digital future.Ībout 2 million listeners per day tune in to the Barbaro-hosted “ The Daily,” which was the No. Three years ago, Michael Barbaro was a reporter on The New York Times politics desk who had no experience with radio or podcasting.